ImmersiaTV

Description

Nowadays, broadcast content is consumed both through the traditional TV set and second (and third) screens. To integrate immersive displays in this context it is required a novel Content Format Ideation. This project uses omnidirectional video enriched with novel techniques of audiovisual production to deliver a novel form of broadcast content that matches the demands of immersive displays, and can be shared with tablet and traditional TV consumers.

Estimated impact

• Create a new cinematographic language where the specificities of immersive displays are taken into account, and which conciliates immersive paradigms with traditional storytelling techniques.
• Extend the production pipeline to create omnidirectional content for a multi-platform environment.
• Re-design the distribution chain to address the specific technical challenges that omnidirectional content imposes in terms of capture, compression, distribution, reception, and rendering.
• Maximize the quality of the end-user experience, across devices, and within the technical limitations of existing production structures, distribution facilities and reception devices to create an optimal immersive experience.
• Maximize the impact of the ImmersiaTV solutions within the ecosystem of content creators, broadcasters, and consumers.