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MEDGAIMS
17 July 2020 - 10:00 // 14:00
Gamification for memorable tourist experiences
The MedGaiMS is a project of Mediterranean cooperation aiming to promote tourist destinations using digital and analogic gamified experiences. One part of the project consists of a call for entrepreneurs, creative workers, and private companies to develop game experiences in tourist destinations. The webinar will introduce the participation bases for the project.
Today’s demanding and discerning tourists don’t want just to observe, they wish to experience places. This experiential tourism trend is relevant to off-season travelers who choose this time of the year not only to lower costs but also to avoid crowds and increase chances for authentic interactions with locals. That’s why the MedGaiMS project will develop games in physical and virtual format to create experiences for tourists, giving a necessary competitive edge to the attractiveness of less-known sites. The project seeks to increase tourism flows, covering all niches and segments like off-season travelers, creating job opportunities, and start-ups for game entrepreneurs.
Gamification is culturally sensitive – we do not all have the same sense of what is fun – so multicultural, cross-border evaluation of the initiatives will be performed by the project before opening them up to international tourists. Eventually, 40 games will be selected and implemented in 12 tourism sites from 8 destinations.
