Started at: 01-09-2022
Ends on: 31-08-2025
Budget: € 8,331,200
Areas: Media and Internet Area (MIA) and Distributed Artificial Intelligence (DAI)
While media organizations increasingly support non-linear experiences for the consumer, those are still limited to single channels and media domains. Although several media organizations have recently succeeded in breaking data silos, data sharing is mostly limited to the organization.
XReco will create a new data-driven ecosystem for the media industry, focusing on facilitating data sharing, search and discovery and supporting creation of news and entertainment content. The focus will be on creating and (re-)use of location-related 2D and 3D assets and creating XR experiences.
The ecosystem’s core, represented by a Neural Media Repository (NMR), will foster inter-organisation content sharing and provide increased access to content for media creators, considering novel data monetization and rights management policies. A set of AI-based media transformation services are built around the NMR to produce novel media-and XR experiences, including 3D neural reconstructions, neural based device localisation, image stitching, de-/re-lighting and holoportation.
Within the project, i2CAT leads the design, requirements, and specifications of the XReco technology, including the following objectives:
The developed technology will be validated in use case scenarios for the news media for XR-based broadcasting and automatic and customized multitarget news publishing, and for location-based information and entertainment content, with applications that also work in tourism and the automotive industry.
XReco will build an enabling technology and pave the way for lifting the use of XR media content from being occasionally involved in media production to being regularly integrated in the media industry.
XReco aims at enabling efficient media data sharing, discovery, recommendations, transformations, and novel media content creation. Through spatially-present media and inter-organization data sharing based on intertwined emerging technologies (AI, blockchain, VR), XReco will be able to bring innovative solutions to news media technologies, tourism, and the mobility industry. Ingredients which all potentially have a long-term positive impact on European science, technology, economy, and environment.
XReco will provide a solution as an integrated ecosystem, with the aim of empowering the media sector in Europe as well as smaller members of the industry equally. The delivered platform will be composed of a set of horizontal and vertical technologies, with the former addressing data visibility, rights management, monetisation and previewing, and the latter providing a set of data transformation services based on recent, pioneer AI solutions that enable XR compatible content creation with minimal effort:
Long-term impacts are defined as follows:
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.
XReco is funded by the European Union Framework Programme for Research and Innovation Horizon Europe under grant agreement 101070250