MED GAIMS kicks off with a seminar on Experiential Tourism


The i2CAT Foundation participates in this cooperation project on tourism gamification

The MED GAIMS project brings together partners from Lebanon, Spain, Italy and Jordan to develop games in physical and virtual format in order to create experiences for tourists, giving a necessary competitive edge to the attractiveness of less-known sites. The project seeks to increase tourism flows by covering all niches and segments, such as off-season travellers, as well as creating job opportunities and start-ups for game entrepreneurs. Eventually, 40 games will be selected and implemented in 12 tourism sites from 8 destinations.

On Wednesday, November 27th, the project will hold its first technical seminar on Experiential Tourism in Neàpolis (Vilanova i la Geltrú). Experts in tourism gamification will give a technical training seminar and workshop sharing with participants their expertise on creating memorable experiences in the context of tourism. A number of tools and materials will be provided to support current and future game entrepreneurs. Participants will have an engaging experience with experts while learning about MED GAIMS funding opportunities in the local tourism gamification eco-system.

Technical seminar on Experiential Tourism: Study of experiences in tourism gamification and how to start a company in this field.

Wednesday, 27 November – 9:00 h
Neàpolis. Rambla de l’Exposició, 59 – Vilanova i la Geltrú (Barcelona)
Simultaneous translation available (English/Catalan).
Free attendance – Registration required


09:00 – 09:30 Welcome and introduction to the MedGAIMS project

Mr. Jordi Medina. City Projection Councilor of Vilanova i la Geltrú
Mr. Daniel Asmar. Project Manager at American University of Beirut

09:30 – 10:15 The Playable Culture – New audiences and challenges in the 21st century

Mr. Fabio Viola. PROMO, Italy

10:15 -11:00 Employment, entrepreneurship and startups in Tourism

Mr. Ghaleb Hijazi. Vice President-Business Development Center-BDC

11:00 – 11:30 Coffee Break
11:30 – 13:00 Memorable Experience Design

Mr. Paul Bulencea. Founder College of Extraordinary Experiences, Author Gamification in Tourism

13:00 – 14:00 Lunch Break
14:00 – 15:30 Round-table 1. Experiences of gamification in Tourism

Mr. Fernando Vilariño. Chairman at the European Network of Living Labs

Ms. Antonina Orlova. CEO&Founder of UnPuzzle Barcelona

Ms. Núria Casellas. CEO&Founder of Cucafera Games

Mr. Pere Riba. Expert in Tourism of the Regional Government of l’Anoia

Ms. Maria Aulinas. City Council of la Vall d’en Bas

Under Confirmation. Agencia Catalana de Turisme

15:30 – 16:30 Round-table 2. Discussion by experts

Mr. Fabio Viola. PROMO, Italy

Mr. Ghaleb Hijazi. Vice President-Business Development Center-BDC

Mr. Paul Bulencea. Founder College of Extraordinary Experiences

16:30 – 17:00 Closing remarks

Mr. Daniel Asmar. Project Manager at American University of Beirut

MED GAIMS is co-funded by ENI CBC Med, the EU funded Programme which finances cross-border cooperation projects in the Mediterranean area. It runs over a period of three years and started on 1st of September, 2019.