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The i2CAT Foundation participates in this cooperation project on tourism gamification
The MED GAIMS project brings together partners from Lebanon, Spain, Italy and Jordan to develop games in physical and virtual format in order to create experiences for tourists, giving a necessary competitive edge to the attractiveness of less-known sites. The project seeks to increase tourism flows by covering all niches and segments, such as off-season travellers, as well as creating job opportunities and start-ups for game entrepreneurs. Eventually, 40 games will be selected and implemented in 12 tourism sites from 8 destinations.
On Wednesday, November 27th, the project will hold its first technical seminar on Experiential Tourism in Neàpolis (Vilanova i la Geltrú). Experts in tourism gamification will give a technical training seminar and workshop sharing with participants their expertise on creating memorable experiences in the context of tourism. A number of tools and materials will be provided to support current and future game entrepreneurs. Participants will have an engaging experience with experts while learning about MED GAIMS funding opportunities in the local tourism gamification eco-system.
Technical seminar on Experiential Tourism: Study of experiences in tourism gamification and how to start a company in this field.
Wednesday, 27 November – 9:00 h
Neàpolis. Rambla de l’Exposició, 59 – Vilanova i la Geltrú (Barcelona)
Simultaneous translation available (English/Catalan).
Free attendance – Registration required
Programme:
| 09:00 – 09:30 | Welcome and introduction to the MedGAIMS project
Mr. Jordi Medina. City Projection Councilor of Vilanova i la Geltrú |
| 09:30 – 10:15 | The Playable Culture – New audiences and challenges in the 21st century
Mr. Fabio Viola. PROMO, Italy |
| 10:15 -11:00 | Employment, entrepreneurship and startups in Tourism
Mr. Ghaleb Hijazi. Vice President-Business Development Center-BDC |
| 11:00 – 11:30 | Coffee Break |
| 11:30 – 13:00 | Memorable Experience Design
Mr. Paul Bulencea. Founder College of Extraordinary Experiences, Author Gamification in Tourism |
| 13:00 – 14:00 | Lunch Break |
| 14:00 – 15:30 | Round-table 1. Experiences of gamification in Tourism
Mr. Fernando Vilariño. Chairman at the European Network of Living Labs Ms. Antonina Orlova. CEO&Founder of UnPuzzle Barcelona Ms. Núria Casellas. CEO&Founder of Cucafera Games Mr. Pere Riba. Expert in Tourism of the Regional Government of l’Anoia Ms. Maria Aulinas. City Council of la Vall d’en Bas Under Confirmation. Agencia Catalana de Turisme |
| 15:30 – 16:30 | Round-table 2. Discussion by experts
Mr. Fabio Viola. PROMO, Italy Mr. Ghaleb Hijazi. Vice President-Business Development Center-BDC Mr. Paul Bulencea. Founder College of Extraordinary Experiences |
| 16:30 – 17:00 | Closing remarks
Mr. Daniel Asmar. Project Manager at American University of Beirut |
MED GAIMS is co-funded by ENI CBC Med, the EU funded Programme which finances cross-border cooperation projects in the Mediterranean area. It runs over a period of three years and started on 1st of September, 2019.
